Kill or Build
Free Audit Tool
Paste your landing page.
Get a brutal honest score.
🔗
🛡No signup
⚡60 seconds
🔥Brutal honest
Analyzing your page...
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Analyzing ICP clarity
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Checking JTBD coverage
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Scanning psychographic fit
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Finding competitor gaps
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Auditing fake door conversion
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Checking message match
Audit Score
ICP Clarity
3/5
JTBD Coverage
4/5
Psychographic Fit
3/5
Competitor Gap
5/5
Fake Door Conv.
2/5
Message Match
3/5
Total Score
20/30
How it works
3 steps.
No fluff.
01
Drop it

Paste your landing page URL — takes 10 seconds

02
AI audits

6 conversion layers analyzed across your page

03
Get the fix

Full report with exact fixes sent to your inbox

What's included
Everything
you need to fix it.
🎯
6-Layer Conversion AuditICP, JTBD, psychographics, CTA, pricing, message match — all scored
✍️
Exact Copy FixesRewritten headlines, CTAs, pain points — ready to paste in
🔧
Tool RecommendationsRight tools for each weak point — heatmaps, builders, ad platforms
💰
Pricing Structure CheckAnnual first? Right anchor? Scarcity real? We check all of it
⚡
Kill or Build VerdictA clear decision: fix and test, or kill the concept entirely
Real audits
Before → After.
Real pages.
🌙 Sueño — Sleep Wellness App
Latino Market
Before audit
20/30
Fake door conv. 2/5 🔴
After fixes
26/30
Fake door conv. 5/5 🟢
What we found
Kill
"Empieza gratis" → Stripe payment pageVisitor expects free, sees payment — instant bounce.
Kill
Monthly plan shown before annual67% of wellness buyers choose annual — but only if it's first.
Kill
"Miles de familias durmiendo mejor"App didn't exist yet. Credibility destroyed before Stripe.
Build
Pain cards were behavioral, not demographicThe 3am wine scene was gold — kept and amplified.
Build
Calm/Headspace differentiation explicit"Felt like it was made for someone else" — strongest line on the page.
📈 +6 points in one audit session. CTA rewritten, annual plan first, social proof made honest.

More case studies coming 👇

💪 Fitness App
🌸 Wellness App
🏋️ Shift Worker App

Don't spend
on ads until
you know.

One audit. Zero cost. Brutal clarity on what's killing your conversions.

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✦ killorbuild.app